Raster Artwork vs. Vector Artwork: Understanding the Differences

When it comes to digital design, raster and vector are two common types of artwork. Each has unique characteristics and uses, which can affect how your designs appear, scale, and print.

Raster Artwork is made up of tiny squares called pixels. It’s like a photo on your phone or computer. When you zoom in or make the image bigger, it can get blurry because the pixels stretch out. Raster is great for photos or images with lots of details, but it doesn’t resize well.

Vector Artwork is made of shapes and lines, not pixels. You can make it bigger or smaller without losing any quality because it’s based on math, not pixels. This makes vector artwork perfect for designs like logos or icons that need to look sharp no matter how large or small they are.

In short:

• Raster is for photos, but doesn’t resize well.
• Vector is for logos and designs that can be resized easily.